PAID ADVERTISING EXPERTISE
Performance Advertising & Media Buying Services
Use paid media more effectively with strategic planning, precise targeting, compelling creative, conversion tracking and continuous optimisation across the platforms that matter.
How we approach paid advertising
Effective paid advertising & media buying requires more than isolated execution. iTechAxis begins by understanding your goals, audience, current environment and success measures. The engagement can include media strategy, audience targeting, campaign builds, creative testing, bidding, tracking and budget optimisation. We maintain clear communication and quality control throughout delivery, ensuring each component contributes to one practical objective: helping you reach high-intent audiences while improving efficiency and accountability.
Paid Advertising services we offer (55)
Advertisement Creative Design
Create a distinctive, production-ready advertisement creative system or asset aligned with the brand brief.
Advertising Account Audit
Evaluate advertising account and provide documented findings, risks and prioritised recommendations.
Advertising Account Setup
Configure and launch advertising account with functional checks and handover.
Advertising Budget Planning
Deliver the defined advertising budget planning output as a standalone service with agreed requirements, quality checks and handover.
Advertising Keyword Research
Conduct structured advertising keyword and deliver organised findings relevant to the business decision.
Advertising Performance Analysis
Evaluate advertising performance and provide documented findings, risks and prioritised recommendations.
App Install Advertising
Plan, launch, monitor and optimise app install campaigns against agreed objectives.
Audience Research
Conduct structured audience and deliver organised findings relevant to the business decision.
Bing Ads Management
Provide ongoing planning, execution, coordination and reporting for bing ads.
Campaign Optimisation
Improve campaign against relevant visibility, performance, usability or conversion goals.
Campaign Setup
Configure and launch campaign with functional checks and handover.
Conversion Tracking Setup
Configure and launch conversion tracking with functional checks and handover.
Digital Media Buying
Deliver the defined digital media buying output as a standalone service with agreed requirements, quality checks and handover.
Display Advertising
Plan, launch, monitor and optimise display campaigns against agreed objectives.
E-commerce Advertising
Plan, launch, monitor and optimise e-commerce campaigns against agreed objectives.
E-commerce PPC Management
Provide ongoing planning, execution, coordination and reporting for e-commerce ppc.
Facebook Advertising
Plan, launch, monitor and optimise facebook campaigns against agreed objectives.
Google Advertising
Plan, launch, monitor and optimise google campaigns against agreed objectives.
Google App Promotion Ads
Deliver the defined google app promotion ads output as a standalone service with agreed requirements, quality checks and handover.
Google Display Ads
Deliver the defined google display ads output as a standalone service with agreed requirements, quality checks and handover.
Google Local Ads
Deliver the defined google local ads output as a standalone service with agreed requirements, quality checks and handover.
Google Performance Max Campaigns
Deliver the defined google performance max campaigns output as a standalone service with agreed requirements, quality checks and handover.
Google Remarketing Ads
Deliver the defined google remarketing ads output as a standalone service with agreed requirements, quality checks and handover.
Google Search Ads
Deliver the defined google search ads output as a standalone service with agreed requirements, quality checks and handover.
Google Shopping Ads
Deliver the defined google shopping ads output as a standalone service with agreed requirements, quality checks and handover.
Google Tag Manager Setup
Configure and launch google tag manager with functional checks and handover.
Google Video Ads
Deliver the defined google video ads output as a standalone service with agreed requirements, quality checks and handover.
Instagram Advertising
Plan, launch, monitor and optimise instagram campaigns against agreed objectives.
Lead Generation Advertising
Plan, launch, monitor and optimise lead generation campaigns against agreed objectives.
LinkedIn Advertising
Plan, launch, monitor and optimise linkedin campaigns against agreed objectives.
Marketplace Advertising
Plan, launch, monitor and optimise marketplace campaigns against agreed objectives.
Media Planning
Deliver the defined media planning output as a standalone service with agreed requirements, quality checks and handover.
Meta Advertising
Plan, launch, monitor and optimise meta campaigns against agreed objectives.
Meta Pixel Setup
Configure and launch meta pixel with functional checks and handover.
Mobile Advertising
Plan, launch, monitor and optimise mobile campaigns against agreed objectives.
Mobile App Advertising
Plan, launch, monitor and optimise mobile app campaigns against agreed objectives.
Monthly PPC Management
Provide ongoing planning, execution, coordination and reporting for monthly ppc.
Native Advertising
Plan, launch, monitor and optimise native campaigns against agreed objectives.
Paid Search Management
Provide ongoing planning, execution, coordination and reporting for paid search.
Pay-Per-Click Advertising
Plan, launch, monitor and optimise pay-per-click campaigns against agreed objectives.
Pinterest Advertising
Plan, launch, monitor and optimise pinterest campaigns against agreed objectives.
Print Media Cost Negotiation
Deliver the defined print media cost negotiation output as a standalone service with agreed requirements, quality checks and handover.
Programmatic Advertising
Plan, launch, monitor and optimise programmatic campaigns against agreed objectives.
Programmatic Media Buying
Deliver the defined programmatic media buying output as a standalone service with agreed requirements, quality checks and handover.
Radio Advertising Rate Negotiation
Deliver the defined radio advertising rate negotiation output as a standalone service with agreed requirements, quality checks and handover.
Radio Media Planning & Buying
Deliver the defined radio media planning & buying output as a standalone service with agreed requirements, quality checks and handover.
Remarketing
Deliver the defined remarketing output as a standalone service with agreed requirements, quality checks and handover.
Retargeting
Deliver the defined retargeting output as a standalone service with agreed requirements, quality checks and handover.
Search Engine Advertising
Plan, launch, monitor and optimise search engine campaigns against agreed objectives.
Snapchat Advertising
Plan, launch, monitor and optimise snapchat campaigns against agreed objectives.
Social Media Advertising
Plan, launch, monitor and optimise social media campaigns against agreed objectives.
Social Media Media Buying
Deliver the defined social media media buying output as a standalone service with agreed requirements, quality checks and handover.
TikTok Advertising
Plan, launch, monitor and optimise tiktok campaigns against agreed objectives.
Twitter/X Advertising
Plan, launch, monitor and optimise twitter/x campaigns against agreed objectives.
YouTube Advertising
Plan, launch, monitor and optimise youtube campaigns against agreed objectives.
Our process
- 01
Discover & Understand
We study your business, audience, competitors, challenges and goals.
- 02
Strategise & Plan
A tailored roadmap covering technology, creative, marketing and timelines.
- 03
Design & Prototype
User-focused designs, content concepts and interactive prototypes.
- 04
Develop & Integrate
We build and connect the platforms, systems and infrastructure you need.
- 05
Launch & Activate
Testing, configuration and a coordinated launch.
- 06
Measure, Optimise & Scale
We analyse performance and keep improving results.
More in Marketing & Search
Digital Marketing
Use digital marketing to create consistent demand instead of relying on disconnected marketing activities, supported by clear strategy and specialist delivery.
SEO Services
Plan and deliver search engine optimisation that helps your business attract relevant organic traffic that compounds over time.
AI Search Optimisation
Turn a clear objective into AI search, AEO & GEO built to increase the chance of being understood, referenced and recommended in emerging search experiences.
Link Building Services
Access the strategy and specialist execution needed to improve trust signals without relying on low-quality or manipulative link tactics.
Local SEO Services
Keep local SEO & Google Business Profile focused on one objective: turn location-based searches into calls, visits and qualified leads.
Social Media Marketing
Plan and deliver social media marketing & management that helps your business grow relevant audiences and maintain meaningful engagement over time.
Social Media Optimisation
Turn a clear objective into social media optimisation & promotion built to help the right audiences discover and engage with your brand more often.
Influencer Marketing
Access the strategy and specialist execution needed to earn authentic attention through voices audiences already trust.
Celebrity Marketing
Keep celebrity marketing & partnerships focused on one objective: translate public recognition into credible brand attention and campaign momentum.
Affiliate Marketing
Use affiliate, referral & partnership marketing to expand distribution while aligning marketing cost with measurable outcomes, supported by clear strategy and specialist delivery.
Ready to start your growth journey?
Tell us about your business and goals. We will get back with ideas and a clear proposal.